"Write Your Own Story" Online Course -
Are you sitting still on a book idea because the market is too unpredictable right now? Then look at what isn’t changing. One rock-solid principle still stands in book marketing: If you create something that meets readers’ needs and make it visible where they are looking, in a format they want, your book will sell.
Will My Book Sell in a Time of Crisis? Read More »
When potential supporters or investors need to hear your story, make sure you’ve done a good job being a historian. Save those names, faces, and facts that will convey the “why” of your organization. Here’s how to be a good historian–even if that’s not your job title.
Why You Need to Become Your Own Historian Read More »
Why do readers bounce away from your website copy? How could you keep them riveted to your writing? The answer may lie in writing like a writer. A creative nonfiction writer. Creative Website Copy Writing Look up “creative nonfiction,” and you’ll find books like In Cold Blood by Truman Capote, or Maya Angelou’s I Know Why the Caged Bird Sings. Or
How to Bring New Life to Boring Website Copy Read More »
Most of us recognize the golden arches of McDonalds, the Nike swoosh, and Target’s bull’s-eye. So when we hear “branding,” we think “logo.” When pressed farther, some of us might add “color palette” and “tagline” to our concept of branding. But is that all there is to it? If you haven’t expanded your view of
Beyond a Logo: Branding You Can’t Neglect Read More »
